Building scalable
acquisition engines.
Performance Marketing Specialist with 5+ years scaling ROI-focused campaigns across UAE & GCC.
Monthly Budget Managed
AED K+
Average ROAS
:1
Lead Growth
%
CPL Reduction
%
Data-Driven Growth.
Real-time optimization based on hard data. Here's a snapshot of a typical campaign trajectory.
Campaign Performance
Last 6 Months Trajectory
The Architect Behind the Ads.
I don't just run ads; I build scalable acquisition engines. With over 5 years of experience across the UAE, GCC, and international markets, I specialize in turning complex data into profitable campaigns.
My approach combines deep technical tracking (GA4, GTM), relentless creative testing, and full-funnel strategy to ensure every dirham spent works towards your bottom line.
Let's discuss your growthPaid Media
- Google Ads (Search, Display, YouTube, PMax)
- Meta Ads
- TikTok Ads
Strategy
- Full Funnel Marketing
- ROAS Optimization
- A/B Testing
- Retargeting
Analytics
- GA4
- GTM
- Conversion Tracking
- UTM Tracking
Creative & AI
- AI Ad Creative Testing
- Landing Page CRO
- Prompt Engineering
Proven Results.
Real campaigns. Real numbers. Here is how I've helped businesses scale profitably across diverse industries.
UAE Real Estate Lead Gen
Revamped off-plan property campaigns targeting HNWIs. Shifted from broad targeting to intent-based search and lookalike audiences.
Strategy
Google Search + Meta Lead Forms + CRM Integration
Performance Shift (Drag to compare)
Conversion Rate
4.2%
Lead Quality
High
E-commerce Scaling (GCC)
Scaled an e-commerce brand across GCC by leveraging Google PMax and Meta Advantage+ shopping campaigns, heavily optimizing the product feed.
Strategy
PMax + Meta Advantage+ + Feed Optimization
Performance Shift (Drag to compare)
CPA Reduction
32%
AOV Increase
+15%
B2B SaaS Demo Bookings
Targeted enterprise decision-makers with gated content leading to demo requests. Optimized LinkedIn lead gen forms and Google intent keywords.
Strategy
LinkedIn Ads + Google Search + Retargeting
Performance Shift (Drag to compare)
Demo Show Rate
75%
Pipeline Value
+210%
Aesthetic Clinic Footfall
Drove local foot traffic to a premium aesthetic clinic in Dubai using highly visual before/after video ads and geo-targeted search campaigns.
Strategy
Local SEO + Meta Video Ads + Offer Funnels
Performance Shift (Drag to compare)
Show-up Rate
65%
Walk-ins
+40%
EdTech Student Acquisition
Scaled student enrollments for an online certification program. Utilized YouTube video ads for top-of-funnel awareness and Meta lead forms for high-intent capture.
Strategy
YouTube Ads + Meta Lead Gen + Retargeting
Performance Shift (Drag to compare)
Conversion Rate
3.8%
Lead to Student
12%
FinTech App Installs
Drove high-quality user acquisition for a new personal finance app. Focused on Apple Search Ads for high-intent users and Google UAC for volume.
Strategy
Apple Search Ads + Google App Campaigns
Performance Shift (Drag to compare)
App Rating
4.8/5
Retention D7
35%
Career Journey.
Performance Marketing Specialist
Roadtoworld FZ LLC — Dubai, UAE
- Manage AED 20K+ monthly budgets across multiple platforms.
- Execute full funnel strategies driving consistent growth.
- Optimize CPA, CPL, and ROAS for maximum profitability.
- Implement advanced GA4 + GTM tracking systems.
Digital Marketing Consultant
Freelance — India
- Managed multi-industry campaigns for diverse clients.
- Built high-converting ad funnels from scratch.
- Consistently improved ROAS and reduced CPL by 20% average.
- Consulted on landing page CRO and creative strategy.
Platforms & AI Tools I Master